Play Kit.
Giochiamo insieme.
[Visual Identity, 2025]
Clients: WAU!Milano , Comune di Milano,
Bloomberg Philantropies
For this project, I developed the entire visual Identity, creating a playful and colorful language designed to engage a broad audience, from children to adults. The work applied to elements such as two custom cargo bikes, designed to carry all components of the mobile kit, flags, gazebos, seating, and a giant eco-themed board game, all conceived to spark curiosity and foster collective participation.
The project was officially presented at Palazzo Marino and inaugurated in the Piazza Aperta of via Castellino da Castello (Milano), where it immediately came to life through games and social moments for the community of the Ghisolfa neighborhood.